We are delighted to have you as our guest at Simon’s Specialty Cheese! Allow us to share a bit of our history and the story behind our award-winning cheese.

As you might expect, the story begins with the Simon family. In August of 1940, Art and Ann Simon accomplished a dream and purchased Pleasant View Cheese from Minnie Bierstaker. At that time, the cheese was sold directly out of the plant. It was only later that a small store was built adjacent to the plant.

The Simon’s continued to provide cheese to the community through that small outlet and eventually Art and Ann’s son Dave joined his parents as a part of the store. The store and the company continued to grow and become incorporated and in 1985 Dave and his wife Judy took over the business. It became even more of a family business when their sons, Doug and Chris, joined the company in the mid 1990’s. The building you are in now was built in the late 90’s and serves as a testament to the hard work and dedication of three generations of the Simon family. It is truly a product of the American dream!

Over the next few years, the Simon family merged with the Wagner family from Weyauwega, WI, and the Krohn family from Luxemburg, WI, to form Trega Foods. In 2008, Trega Foods was sold to Agropur. Dave and Judy’s son Doug still resides as President of the U.S. division and Simon’s Specialty Cheese is still run as the family store.

Simon’s Specialty Cheese continues to be synonymous with world class cheese and carries the full range of the company’s award-winning Cheddar, Feta, Mozzarella, Provolone and our signature fresh squeaky cheese curds. All of our cheese is supplied from our three Wisconsin plants in Appleton, Luxemburg and Weyauwega. In addition to our own cheese, we carry over 100 other varieties of cheese from Wisconsin along. We also offer our guests a fantastic selection of gifts, homemade pizza, fudge, craft beer, wine and many other items that make our store a unique destination.

We truly hope that you enjoyed your visit and that you can feel the pride of generations of Wisconsin families in our store!

There’s no cheese like Wisconsin Cheese… and there’s no Wisconsin cheese like Simon’s.